i’m always interested in trying to figure out the reasoning behind a lot of decisions…i’m still scratching my head over a restaurant i saw last weekend called “ninja sushi,” located in a non-descript strip mall. i mean, who exactly are they trying to target?

“hey, let’s try ninja sushi. sounds like a place with fresh sushi!” – bzzzz
“hey, let’s try ninja sushi. sounds like a place with authentic sushi!” – bzzzz
“hey, let’s try ninja sushi. sounds like a place with…ninjas…eating…sushi???” – ding ding ding!

ninja sushi

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